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Thursday, August 26, 2010

Basic Electronics by D C Tayal

I started reading this book and was reminiscing my college days when we had a great time at 'Electronics' Lectures which were fun. I recollect this very quote that had to be memorized for remembering the color codes of Resistors and Capacitors.

Bill Brown Realized Only Yesterday Good Boys Value Good Work (capital letters stand for colors: Black 0 Brown 1 Red 2 Orange 3 Yellow 4 Green 5 Blue 6 Violet 7 Grey 8 and White 9)

Some Definitions for the layman:
Microphone - A microphone is an electro-acoustic transducer. It converts acoustic energy (sound vibrations) into electrical energy (audio frequency electrical vibrations)
Radio Transmitter - produces radio frequency energy that is controlled by the intelligence to be transmitted.
Transmission Lines- is a device to transmit high frequency electromagnetic energy from a given source(generator) to the load(antenna)
Antenna is a device composed of a system of one or more linear conductors, the dimensions of which vary from a fraction to several wavelengths. The higher the frequency, the shorter is the required length of the antenna conductor
Multimeter - is an electronic instrument to measure voltages (ac and dc), currents (ac and dc) and resistances.
Television - is the art of transmission and reproduction of moving figures at a distance. The light intensities from the illuminated object are converted into the electrical fluctuations. These vibrations are called video signals after amplitude modulation are transmitted by the antenna. At the receiver, the signal after demodulation is applied to a device which reproduces the transmitted picture. The first part is known as iconoscope and the latter kinescope.
RADAR - is the abbreviation for Radio Detection and Ranging It is not a single instrument but includes various techniques. A short burst or pulse of electromagnetic radiation is transmitted from a highly directional antenna, when this transmitted radiation hits a distant target, a part of the radiation is reflected back and an echo pulse is picked by a receiver. The time interval  between transmitted and echo pulses provides an accurate measure of the target distance. The function of the radar system is very precise, rapid and unaffected by darkness, clouds, fog, etc.
Electron Microscope - is a device to magnify minute objects similar to optical microscopes. A beam of electrons is employed instead if light rays because, i) Electrons have a wave nature, similar to light rays but of much shorter wavelength and ii) Electrons can be focused by electric and magnetic fields, very like rays which are focussed by glass lenses. The resolving power of the electron microscope can be greatly increased without decreasing perceptibility.
LASER - 'Light Amplification by Stimulated Emission of Radiation' - Applications:
1. A controlled laser beam is used in medical surgery e.g., photo-coagulator (treatment of detached retinas), dentistry (treatment of teeth), controlled dosages, destroying cancerous cells, tumours and skin scars)
2. The laser is used in Industry. e.g., in machining, welding and cutting operations
3. The laser beam is used in chemical applications, e.g., to hasten or initiate chemical reactions.
4. The laser beam has been widely used in communications between earth and satellites on account of narrow bandwidth, high intensity and high frequency
5. The laser beam is being developed in military to serve as a war weapon and as blind vision detectors for directing planes and missiles.
6. The monochromaticity of a laser is important in spectroscopy and photography
7. Laser Raman Spectroscopy has grown rapidly as some special effects such as resonance Raman effect, stimulated Raman effect, inverse Raman effect, hyper Raman scattering can be studied with the help of laser beams only.
8. Laser beams are used in holography, the three dimensional photographic process.

International Business by P Subba Rao

P Subba Rao is a mentor and his aptitude for knowledge is outstanding and it is this quest for gaining competence clearly seen in his works. During the first edition of this book, I had the special privilege and opportunity to work closely with him and it was then, that we started accumulating facts and events from various sources which was thoroughly researched and incorporated. Today, all I see is only "PASSION" for excellence.

There is a meticulous approach to depiction of concepts as put in the famous quote by Benajmin Mays at the start of the chapter 'Tradeblocks and Business Centres'  which says,
'Nobody is wise enough, nobody is good enough and nobody cares enough for you to turn over to them your future and your destiny'

Let me quote the success story of JAPAN from the book:

Japan rose from the ashes of the World War II to become the second largest economy of the world. Ministry of International Trade and Investment (MITI) maintained close links with Japanese corporate sector and directed its strategies. This factor helped for attaining rapid growth of Japan during the last fifty years. MITI encouraged the Japanese Industry to concentrate on the basic industries like steel and shipbuilding immediately after World War II. Later, MITI and Japanese industry shifted their concentration to automobiles, consumer electronics and machinery.

Japan's concentrated Industrial structure helped MITI. Large families of interrelated companies, called "KEIRETSU" control the Japanese Industry. This Industry is centred around a major Japanese bank which meets financial needs of this Industry.

Consumer Behaviour in Indian perspective by Suja R. Nair

Suja R. Nair, Consultant - Educe Micro Research Bengaluru has been a force to reckon with, whose foresight and analysis is clearly depicted in her book with a wide range of spectrum dealing on each aspect of consumer relations and behavioral concepts which has made it a classic.

I recall my brief meeting with her a little over a decade ago, when she said that, she advised the entrepreneur who had come up with the idea of setting sachets for the local shikakai powder which the Indian consumer at large is used to applying for haircare, before the advent of shampoos  that overpowered the market. She simply refuted the idea and said, it wont work. Always, original ideas work and if we try to imitate and follow an already existing phenomenon, it would be futile. So, the much ambitious project, 'Raaga' which was launched subsequently failed miserably.

Cut back to the current book, which is extensively researched from a very Indian Perspective and it gives a very refreshing feel as I quote this excerpt from the book on the 'Nescafe 3-in-1 ad'

'The advertisement on Nescafe 3-in-1 is based on a brilliant consumer and category truth. Coffee is said to be a mood uplifting magic brew which restores our equilibrium, sets our world right, puts us back in step with life around us. And its power is most noticed in its absence. in the ad we get to see people (young IT/ ITES/ BPO  professionals) with real life depictions (shared digs, housekeeping helplessness in the absence of family support) all suitable for the product which indicates a convenience cuppa for the bachelor pad. In fact, the ad even has a vanished PYT (pretty young thing) neighbour reappearing and flashing a smile at the protagonist.'
Products such as Nescafe or Barista can be said to be brands, which have a truly intimate relationship with the consumer. Such brands appeal to the inner self of the individual and inspire them to live their life with joy

Tuesday, August 24, 2010

E V O L U T I O N

Not so long ago, when Charles Darwin tried to infuse some sense to the Human Race to use the reasoning of the mind through his dedicated lifetime of experiments going on to show us the Origin of Species, he had to take on the wrath of the then society which called him unchristian that, he is trying to mislead the general public away from God. Now, that the 'Theory of Evolution' has been granted sanction and we accept the mystical myriad processes that led a single celled organism to progressively evolve into the present day mammals, there has always been one constant throughout, which is characterized by CHANGE. The world as we know today was very much unlike today a long time ago and will never be the same as we see it today.

Now, cut back to today's economic world and what do we get to see. It is the same story. The whole process is guided by 'The Natural Theory of Selection'. We thrive on chaos. Wherever you see, there is madness. But, there is a method to it. We adapt and we reasonably alter our ways of life to the newer challenges of tomorrow.

What happens when there is a irrepressible drive that sets an impulse to distort the giant mechanism in the hope of speeding up things? There runs a parallel stream that strives on its own, seemingly detached from the mainstream with focus on New Target yet stuck with older paradigms which will not let go. It is like being given the task of assimilating a Jigsaw Puzzle without knowing what the BIG PICTURE will turn out to be. It is the curiosity that will take us there.

As Ayn Rand says, 'From the smallest necessity to the highest religious abstraction, from the wheel to the skyscraper, everything we are and everything we have comes from one attribute of man - the function of his reasoning mind'.

So, keep exercising those Grey cells and let there be e v o l u t i o n.

Again, cut back to 'Origin of Species' What matters most is the struggle for 'SURVIVAL' and it is more important than anything else,....... be it Love, Faith, Religion, Integrity, Honor, Power, Politics, Culture, .....Anything....

To SURVIVE, that is all there is, that has always been, and will forever keep us moving. Else, there is the morbid tragedy of EXTINCTION.

'SURVIVAL OF THE FITTEST' is the only rule for the modern Economy. It's the Jungle out there. The climate is going to change. There are challenges aplenty. Only the STRONG  will survive. There is no mercy for weaklings from NATURE. So, be prepared. ADAPT!! ........  S U R V I V E!!

Monday, August 23, 2010

Law & Literature

Shakuntala indru Bharvani, a fullbright scholar from the City of New York University and Head, Department of English, Government Law College, Churchgate, Mumbai, INDIA through extensive research has made references on the intertwined features of Law with Literature from Plato to Gandhi, Shakespeare to George Eliot, Charles Dickens, Arthur Conal Doyle, Mark Twain, John Galsworthy, E M Forster, Lord Macaulay on 'Warren Hastings', N A Palkhiwala,..... with excerpts and critical notes making it a treatise on CRIME & LAW

See the opening phrase: "The first thing we do, let's kill all the lawyers" - Shakespeare King Henry VI, part 2 act IV, Scene 2

Crime has provided criminal lawyers, policemen, detectives, journalists and WRITERS with wholesome work and a full-time profession. In a country where there are so many scams and so much unemployment, can we ignore an area that keeps such a large workforce gainfully employed? she asks in her Introduction.

Suicide, Murder, Execution, Interpretation of Wills & other Unilateral Documents, Emergency, Apology(greek word 'apologia' means an explanation or a defence), circumstantial evidence, Justice, sorrow, have all been dissected and analysed with reference to the Literary excerpt dealt upon which is intellectually stimulating and educative.

I took a liking to the particular excerpt of 'Bernard Shaw's - St. Joan' Joan's trial lasted from Feb 21st until May 23rd 1431. She was finally burnt at the stake in the market square at Rouen  on May 30th

25 years later, the trial was re-opened by her family members. The earlier judgement was overturned and declared null and void. In 1920, the Church of Rome officially declared Joan to be a saint.

This is the story of a young and a courageous girl, who though she was alone and defenceless, had the courage to hold on to her convictions and beliefs to the very end.

A sincere effort by a University teacher portraying the essence of 'Law and Literature' giving you a treatise on 'Wisdom' versus 'Cunning' as in the example of odysseus and Sisiphus in Plato's Apology.

Friday, August 20, 2010

Sabrina Bryan as Sandy in "If It Ain't Broke, Break It"

IF IT AIN'T BROKE BREAK IT Trailer Cast : Sabrina Bryan,Steve Guttenberg...

Vue 7 Video Presentation

'Business Quotations' by Kishore C. Padhy & Madhuchhanda

No great man ever complains of want of opportunity - Ralph Waldo Emerson
Opinion is ultimately determined by feelings and not by intellect - Herbert Spencer
Love is the noblest frailty of mind - John Dryden
The world's great men have not commonly been great scholars, nor great scholars great men - Oliver Wendell Holmes
Experience is not what happens to a man but what man does with what happens to him - Aldous Huxley
The first step to solving a problem is to begin - Anon
All human activity is prompted by Desire - Bertrand Russell
In this world, everything perishes and will perish but ideas, ideals and dreams do not - Subash Bose
Criticism is as often a 'trade as a science'; requiring more 'health than wit', 'more labour than capacity', 'more practice than genius'. - Jeande deLa Bruyere

There is a treasure trove of timeless wisdom in those words above. Look at this quote from Annie Besant:

"India lived before their (Christianity and Islam) coming; India could live after their passing. But let HINDUISM go - 'Hinduism that was India's cradle; and in Hinduism would be India's grave".

Thursday, August 19, 2010

Celestial Flame and Terrestrial Fire

Descartes turns to fire and he knows only two sources: the stars in the heaven and the terrestrial fire on earth below. Since the stars are out of reach, he suggests, we look at the fire below, say, at a piece of burning wood.  If you are expecting him to carry out a rigorously experimental and quantitative analysis of the modes of combustion, he is drawing us to what lies below the threshold of vision inferring Nature. When the wood burns, he says;

we see at a glance, that it moves small particles of this wood... Someone else, if he pleases, may imagine in this wood the form of fire, the quality of heat, and the action that burns it as different things. As for me, who am afraid of deceiving myself if I suppose anything more to be there than what I see must necessarily be present, I am content with conceiving the movement of its parts.

In other words, motion is not only a necessary, but a necessary and sufficient condition for fire.

But if motion is all that is required to make a body fluid and to cause the sensation of fire, why aren't we scorched by the breeze ? To this, Descartes replies:


We must consider not only the speed but the size of the moving parts. The smaller ones produce the more fluid bodies, but the larger ones have more power to burn and, generally speaking, to act upon other bodies.

Until Lavoiser at the end of 18th century said - fire was a genuine physical substance like water or air. Where we see a process of oxidation, namely the combination of oxygen with another substance, and the concomitant release of light and heat, they saw a manifestation of properties of fire.

Want to learn more?.... Read 'Science in the West and India' - Some Historical Aspects' by B V Subbarayappa (Indian Institute of World Culture, Bangalore) and N Mukunda (IISc, Bangalore)

Tuesday, August 10, 2010

Marketing

'There will always one can assume be need for some selling. But the aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that needed then is to make the product or service available' - Peter F. Drucker

'Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others' - Philip Kotler

Marketing is a system of integrated business activities designed to develop strategies and plans (marketing mixes) to the satisfaction of customer wants of selected market segments or targets - S A Sherlekar

Monday, August 9, 2010

'Foundations of Managerial Work' Contributions from Indian Thought by S K Chakraborty

Here's an excerpt from the diary of a second year PG student of IIM-Kolkata who completed the term on Managerial Effectiveness based on this book.

Day 1
As I evaluate my past experience I have discovered that the main reason for lack of SENSE OF PURPOSE, COMPOSURE is that I have allowed my mind to wander freely, and have finally been totally capsized by the mind and got confused. MINDFUL BREATHING is giving me some ray of hope

Day2
Two sessions of mindful breathing in the class.
First systematic pranayama practice after many years. Previously, I had tried the same but very irregularly by consulting books on Yoga.
Difficulties faced:
1. in maintaining uniform rate of inhaling
2. in maintaining slower rate of exhaling
3. tended to gasp after 5-6 cycles.

....
.....
Day 10
Before taking up this course I did not know a proper method for controlling the mind and its activities. Now, through the process of concentration and breathing, I can overcome the restlessness of the mind. The employment interview season is coming near. I intend to use this as an aid during the placement to overcome frustration, fear and haste.

....
......
Day 21
Today I have an outlook on Indian psycho-philosophy. We are taught to respect elders from childhood and we touch their feet in obeisance and get blessings. We stand up while an elderly or a teacher is in front of us to show respect. In temples all over India while taking a round of the sanctum-sanctorum we have to bend our head and back as we are taught to approach the Deity or the Supreme, the Divine with humility.
If perchance in a bus, in the home, or in the office, someone's feet touches the other person, the former is expected to seek pardon for that by the gesture of a namaskar i.e, raising the joined palms to one's forehead...
small examples like these are a legion. Are we really empathic to the very social norms and many more innocuous yet organic rites and symbols of a living civilization? Even fifty years ago, India has produced human material of much better all-round qualities than found today.

Revisit the Indian ethos, the work-culture, the sociological perspective, trans-empirical psychology, the will-of yoga & meditation, leadership traits, Creativity: Brain storming or Brain stilling?
Attitude changes: Indian dilemma and Perspectives explored with classical approach quoting from the Indian Mythology yet very relevant emphasis laid on modern work-culture with MBO,Vintage Insights, Change Agents, Social vs Physical Scientists, Guna Dynamics and Transactional analysis, and so on .....

Let's rediscover the strength of our roots, our Motherland, the magnificent India: Her values.....
INDIA: MY HEART BELONGS TO YOU.....

Saturday, August 7, 2010

'How Innovators CONNECT' by Rohit Agarwal with Patricia Brown

Drawing from a string of Interviews conducted with the Key personnel viz., Eric Billingsley (eBay)_, Marc Benioff (Salesforce.com), Stuart Evans (Cambridge University), Mark Hanny (IBM), Brad Horowitz (Yahoo), Subhash Iyer (Webex), Kiran Karnick (NASSCOM), Guy Kawasaki (Apple), Ram Mynampati (Satyam), Mark Lewis (EMC), Vishal Sikka (SAP), Ram Shriram (Google), and many more, 'How Innovators Connect' is an attempt to showcase Innovation through the experiences of about 40 successful Innovators in Silicon Valley and India. The result of the various conversations provides you insights on Connecting with:
 Self; an Idea; the Environment; the timing; the team; Partners; Money; Customers; Humility; Failure; Spirituality; in the respective chapters
Also, includes the biographies of all the Innovators mentioned. It is an invaluable resource for any aspiring entrepreneur who wants to gain from the enriching real-time experiences of the successful Innovators of the contemporary world. Come! join the roller-coaster ride.....

Friday, August 6, 2010

The Illegitimate Tree and other Poems by Sharada Sunder

What is every woman's ultimate dream? asks Shobhaa De in the Foreword of this book. And replies, that she needs to get happily married and have two wonderful kids.
In this anthology Sharada Sunder writes effortlessly on the various shades of love, pain, funny side, divinity and touch of life that we begin to feel that today's woman has
truly spread her wings and found her sky, a liberated soul when she says,
The blue above, deep & bright
Makes me happy and light
For sacred second I am one
With the earth, sea & sky
or when she says, Stop those Tears;
A tear uncontrollably drops
Perturbing my reflection
Some long moments later
The calm descends
On me and the water
There is a free flow of such moments throughout that you may treasure forever.

Guns & a Butterfly by Kaushik Sircar

They are called 'Black Cats', people in Uniform around the globe who are designated to protect their respective regions from the acts of 'Terror' and protect National Security. They are highly intelligent people on the block with extensive training to counter emergency situations. This is a story of such bravehearts operating in a hijack situation in pristine natural environment amidst the green foliage and the butterflies fluttering around scented flowers, until the voice of the cricket is silenced by the single bullet tearing across the woods. The author takes us to the world of real adventure drawing from his rich experience and sets your adrenaline pumping.

Thursday, August 5, 2010

Giri Subramanian's 'Never Ending Success'

Welcome! This is a book on making dreams come true. Hold your passion. Put it down on paper.
A musician must create music. An artist should create a work of Art. A writer should write. Never stop.... painting your dreams bright. I take cue from the excerpt of this book on 'Fyodor Dostoevsky who being an overnight success after the publication of his first book, Poor Folk, does not shun his dreams even after he gets imprisoned for following the socialist and radical groups. He continues to write novels in his head until he finally is permitted to publish his works once again, he tortures himself page after page churning out book after book which became classics. I salute this unconquerable Human Spirit and will try to find expression in writing.... food for thought? anyone...