'There will always one can assume be need for some selling. But the aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that needed then is to make the product or service available' - Peter F. Drucker
'Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others' - Philip Kotler
Marketing is a system of integrated business activities designed to develop strategies and plans (marketing mixes) to the satisfaction of customer wants of selected market segments or targets - S A Sherlekar
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