The whole book is very illustrative with a lot of case examples and SIMPLY SPEAKING.... tips given everywhere drawing your focus to the core concepts.
Mission Statements:
Microsoft: We work to help people and businesses throughout the world realise their full potential.
Ford Motors: We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.
Infosys: To make a difference to the way people live.
ITC Limited: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.
Mahindra and Mahindra: We don't have a group-wide mission statement. Our core purpose is what makes all of us get up and come to work in the morning.
ADIDAS : All Day I Dream About Sports
Unique Elements:
Siemens - Where Technology touches lives
Dupont: Better Things for Better Living though Chemistry
Hyundai: Building a better world through innovative technology
Nokia: Connecting People
Xerox: The Document Company
IBM: Solutions for a small planet
Philips: Let's make things better
BPL: Believe in the Best
FORD: Built for the road ahead.
EXXON MOBIL: Taking on the world's toughest energy challenges
CHEVRON: Finding newer, cleaner ways to power the world
AT & T : Your world delivered. Connecting you to your world, everywhere you live and work
Marriott International: "REVIVE"
AVON Products: Ding-Dong, AVON Calling
FEDEX: Relax, It's FedEx
Walt Disney: I am going to Disney World
3M : 'Innovation'
NIKE: If you have a body, you are an athlete
ABBOT Labouratories: A Promise for Life
BOEING: For-ever new Frontiers
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