Business Intelligence by Amit Johri & A K Aggarwal

This is one book that is very contemporary and gives you a treatise of the dynamic wealth of opportunities to leverage Business through effective use of communication, technology, Analytics, Reporting, social networking, media .... and so on. There are a lot of interesting theories dealt with in the book that are seemingly fresh and comprehensible.

1. The Ying-Yang - Chinese Philosophy. The Yang-the white portion of the symbol represents movement, initiative, heat and fire. The Ying- the black portion of the sumbol represents passiveness, coldness and water. The Ying-Yang is a good symbol for Business-IT relationship. Even though, they are depicted as opposites, it also conveys "balance" and a duality that one cannot exist without other, which is why there is a small black dot in the Yang portion and vice versa.

The 4 C's Model - CONTENT, COLLABORATION, COMMUNITY & COLLECTIVE INTELLIGENCE which drive the modern Businesses.

The 4 Logical Groups - Digital Marketers (online marketing), Social Media (Micro-Blogging, Instant messaging, Public Relations via social web), Social Networks (Enterprise 2.0, RSS, Wiki) & Mass collaboration (crowd sourcing, ideagoras)

Cloud Computing: A style of computing where IT-related capabilities are provided "as a service" using Internet Technologies to Multiple External Customers

Cloud Models: SaaS (Software as a Service), DaaS (Data as a Service), Paas (Platfrom as a Service), Iaas (Infrastructure as a Service), IPMaas (Identity and Policy Management as a Service), Naas (Network as a Service)

Key Benefits:

1. Minimized Capital Expenditure
2. Location & Device Independence
3. Utilization and efficiency improvement
4. High scalability and sustainability
5. High-Level computing power
6. Increased reliability
7. Reduced opertional/maintenance cost
8. Portability/ Accessibility
9. Environment Friendly

Come! Experience the New Business World - on the throes of continuous Innovation, Greener Technologies & efficient Data Analytics that is gaining the priority it deserves.